Barnes & Noble...what in the world are you thinking? Sending email updates but NO COUPONS! When I see mail from bookstores, or any other business for that matter, I want a coupon! Don't waste my time with who is featured on your book club or whatever you call it, or author profiles or any of that nonsense. Bottom line - COUPON, CODE, FREE SHIPPING - these are the words I want to see. AMAZON doesn't clutter up my email with non-essential mail, and neither should you.
Thursday, October 25, 2007
Memo to Barnes & Noble...
Barnes & Noble...what in the world are you thinking? Sending email updates but NO COUPONS! When I see mail from bookstores, or any other business for that matter, I want a coupon! Don't waste my time with who is featured on your book club or whatever you call it, or author profiles or any of that nonsense. Bottom line - COUPON, CODE, FREE SHIPPING - these are the words I want to see. AMAZON doesn't clutter up my email with non-essential mail, and neither should you.
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